Ecommerce website development is complex, but it doesn't have to be complicated. You have to consider a number of factors, including website performance (e.g., page speed, checkout processes) and user experience.
To help you automate and streamline workflows, we achieve seamless integration of your web app/portal with a CMS and your software infrastructure via custom APIs.
Today, you need a website that supports responsive web design, because people are using mobile devices to shop your website more than ever before. You could also have a mobile app.
Either way, the goal is to make sure you can deliver a consistent shopping experience whether your site is accessed on a desktop or mobile device. Mobile commerce was predicted to bring in $314 billion in the U.S. alone in 2020 — 44% of total ecommerce sales.
SEO, or search engine optimization, is a great distribution strategy for your content and it's an essential aspect of your website design.
Ranking highly on Google search engine results pages for relevant keywords helps drive traffic to your site from interested users who are searching online. SEO organically delivers you with potential customers with high intent who are more likely to convert, and the traffic you get from SEO is cost-effective.
According to research by Unbounce, nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer. Fast-loading sites are also a plus for SEO since Google uses site speed as one of the ranking factors. This is why you need to optimize your ecommerce store so that it's not only functional and beautiful, but fast-loading.
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